معرفی
Jikyung Kim (also known as Jeanne) is an Assistant Professor of Marketing at IE University in Spain, where she has worked since 2012. She earned a PhD in Marketing from London Business School (2012), an MA in Business Administration (2003), and a BA in Communications (2001) from Seoul National University. Her career spans entrepreneurship, market research at Korea Telecom and ACNielsen, and academic roles focusing on the human dimensions of business.
- PhD in Marketing, London Business School, 2012
- MA in Business Administration, Seoul National University, 2003
- BA in Communications, Seoul National University, 2001
Her research explores sentiment analysis via social media, social interactions, mobile marketing, and the application of statistical models to marketing challenges. She investigates how human relationships influence business transactions, including reactions to bots in customer service and investor behavior shaped by social dynamics.
She has received the 2017 Global Fashion Management Conference Best Conference Paper Award for her scholarly contributions.
At IE University, she teaches courses like Marketing Fundamentals, Marketing Research, and Consumer Behavior, emphasizing real-world data analysis and visual communication skills. Outside academia, she balances motherhood and creative pursuits such as acrylic painting and novel writing.