معرفی
Jessica Sze Yin Ho is an Associate Professor and Senior Fellow of the Higher Education Academy at Heriot-Watt University, where she serves in the School of Social Sciences as Associate Head and Programme Director of MA (Hons) Marketing in the Department of Marketing and Operations. She is a prolific researcher in digital marketing, social media, and sustainable consumption, with over 20 publications and multiple international awards.
- PhD in Marketing (Multimedia University, Malaysia)
- MPhil in Management (Multimedia University, Malaysia)
- BBA in Marketing (Multimedia University, Malaysia)
Research Interests span Digital Marketing, Social Media Strategy, E-commerce, Sustainable Consumer Behavior, and Service Quality, with a focus on technology adoption and higher education quality. Her recent work explores Live Streaming Commerce, TikTok’s role in Cultural Heritage Promotion, and the Dark Side of Celebrity Endorsements.
Her 15 most recent publications (2025–2020) analyze audience engagement, privacy dynamics in virtual streaming, sentiment analysis, and augmented reality applications across sectors like museums, tourism, and finance. Awards include multiple Best Paper and Best Reviewer recognitions from global marketing conferences.
Collaborations include industry-funded projects on talent management and services marketing. She also mentors colleagues toward Senior Fellow of AdvanceHE status and contributes to UN Sustainable Development Goals through research on sustainable consumption and education.
