معرفی
Jerome Christia serves as Chair and Professor in the Department of Marketing and Hospitality, Resort and Tourism Management at Coastal Carolina University, with prior experience as Visiting Professor at the University of Koblenz and progressive faculty appointments at Coastal Carolina spanning Assistant to Full Professor. His leadership role as Chair reflects significant institutional influence within business academia.
His academic credentials include:
- Ph.D. in Marketing from Oklahoma State University
- MBA from Georgia State University
- Bachelor of Business Administration in Management from Morehouse College
Research focuses on strategic business relationships through alliances, corporate image dynamics, consumer adoption of innovations, and economic impact measurement. This portfolio demonstrates rigorous engagement with marketing theory and practical business applications, particularly in understanding how consumer behavior intersects with economic outcomes and brand perception in complex market environments.
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