Jennifer S. Hong

Dr. Jennifer S. Hong serves as an Assistant Professor in the Department of Marketing at Seattle University's Albers School of Business & Economics, teaching undergraduate and MBA courses including Introduction to Marketing, Marketing Strategy, and Marketing Analytics. Her research bridges consumer psychology and marketing strategy with practical business applications.

Her academic credentials include:

• PhD in Marketing from Leonard N. Stern School of Business, New York University (2019)
• MA in Psychology from New York University
• BA in Economics from University of Chicago

Dr. Hong's research program centers on consumer judgment and decision processes, with specialized focus on product bundling phenomena. She investigates how marketing strategies like customization, spatial configuration, and global segmentation alter consumer evaluations of bundled offerings. Her work examines contextual moderators including clutter effects in signage environments, cultural influences on bundle perception, and psychological mechanisms underlying proximity biases in probability assessments.

Analysis of her 2019-2024 publications reveals consistent methodological rigor across experimental paradigms, with growing interdisciplinary reach spanning consumer psychology, environmental design, and cross-cultural marketing. Her research demonstrates strong theoretical contributions to understanding how physical and cognitive constraints shape consumer responses to complex product configurations.

Scientific Awards: No awards documented in source material.

Advising and Research: Source documentation indicates no specified PhD/Master's advisees or grant funding details. Teaching portfolio demonstrates active curriculum development in marketing analytics and core marketing principles.