معرفی
Jennifer Cutler is an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University, with a courtesy appointment in Computer Science. Her research focuses on leveraging social media analytics to extract consumer insights, blending quantitative marketing, social psychology, and AI. She holds a Ph.D. in Business Administration from Duke University and a Sc.B. in Cognitive and Linguistic Sciences from Brown University, with a focus on natural language processing.
Her academic roles include Assistant Professor at Kellogg (2016–present) and prior positions at Illinois Institute of Technology. She has taught courses like 'Digital Marketing Analytics' and 'Critical Thinking for Digital and Social Media Marketing'.
Research interests span improving marketing research via scalable machine learning models, analyzing online influence and corporate social responsibility. Her work has been recognized with awards from AAAI, NSF, and the Max Planck Institute.
Professional experience includes designing speech recognition tools at Microsoft (2000–2008). Awards include the Richard M. Clewett Chair and NSF grants for social network perception research.
Her articles emphasize social media analytics, demographic prediction, and brand perception analysis. Grants focus on tracking online perceptual dynamics. No lab/team details were explicitly stated in the text.
