Jennifer Algie

Dr. Jennifer Algie is a Senior Lecturer in Marketing at the University of Wollongong's School of Business. She holds a PhD in Marketing (2009) and has been with the university since 2000. Her research focuses on social marketing, consumer behavior, and road safety, with notable contributions to employer disability inclusion, driver behavior, and ethical consumerism. She has supervised over 20 HDR students and led grants totaling AU$ millions.

• Education: PhD (UoW, 2009), B.Com (Hons I) (UoW, 1998), B.Com (Marketing & Economics) (UoW, 1995)

Research interests include social marketing strategies, moral consumerism, and behavior change interventions. Her 55+ publications span journals like *Journal of Social Marketing* and *Journal of Marketing Management*. Awards include the 2020 Vice-Chancellor’s Research Excellence Award.

Teaching responsibilities include MARK101, MARK320 (Social Marketing), and doctoral supervision. She has pioneered courses like *Social Marketing* and co-developed initiatives like the Innovation Stream in research programs. Her work emphasizes inclusive education and student well-being.

• Key grants: AVST Development (2021), New Generation Sunscreen (2017-2019)

Serves on the Social Sciences Human Research Ethics Committee (SSHREC) and held leadership roles such as Deputy Discipline Lead for Marketing. A Fellow of WATTLE (2024), she advocates for interdisciplinary research and student advocacy.