معرفی
Jeff Galak is an Associate Professor of Marketing at the Tepper School of Business, Carnegie Mellon University, where he has been on faculty since 2009. He holds a PhD, MPhil, and BS in Marketing and Economic Theory from NYU Stern School of Business. His research and teaching focus on consumer behavior, data-driven marketing decisions, and hedonic adaptation.
- Bachelor of Science in Marketing and Economic Theory, NYU Stern, 2005
- Master of Philosophy in Marketing, NYU Stern, 2008
- PhD in Marketing, NYU Stern, 2009
Jeff Galak's research centers on understanding how consumers experience enjoyment over time, particularly the decline in pleasure from repeated exposure to stimuli such as food, music, and movies. He also investigates gift-giving behavior, exploring how givers and recipients often misalign in expectations and perceptions. His work emphasizes the importance of using data and evidence over intuition in managerial decision-making. Students consistently praise his ability to make complex topics like regression, cluster analysis, and survey design accessible and relevant to real-world business applications.
His recent publications highlight trends in consumer psychology, including hedonic adaptation, social norms in gifting, political ideology in consumption, and the emotional dynamics of receiving and giving. These works reflect a deep engagement with behavioral economics and marketing science.
Jeff Galak has been recognized with the Early Career Award from both the Association for Consumer Research and the Society for Consumer Psychology, underscoring his impact in the field of consumer behavior.
- Early Career Award, Association for Consumer Research
- Early Career Award, Society for Consumer Psychology
He is a dedicated educator and mentor, known for empowering students to apply marketing research in internships and careers. He has advised PhD students, including one he hooded at graduation, and supports students beyond the classroom, such as helping refine research instruments for entrepreneurial ventures. While no specific grants are mentioned, his extensive publication record and leadership in academic climate research suggest active funding and scholarly engagement. His teaching philosophy centers on fairness, clarity, and practical application.
Outside research and teaching, Galak is passionate about woodworking, fitness, and SCUBA diving, and values family time with his children.
