معرفی
Jeanne Albouy is a Lecturer in Management Sciences specializing in Marketing and Psychology of Consumer Behavior at ENSFEA (École Nationale Supérieure de Formation de l'Enseignement Agricole) in Toulouse, France, where she has served since 2019 as Head of the SESG-Commercial Management course for the Master MEEF program. She is a permanent researcher at LISST (Interdisciplinary Laboratory for Solidarity, Societies, Territories), focusing on Rural Dynamics. Previously, from 2012 to 2019, she was Head of the Master 1 'Strategic and Operational Marketing' and Co-director of the Agri-Food Chair at ESC Pau Business School.
Her research centers on two main themes: Social Persuasion/Non-profit Sector Communication and Psychology of Sustainable Consumption. In social persuasion, she investigates the effectiveness of shock humanitarian campaigns, examining emotional mechanisms, social and prosocial behaviors, and awareness message effectiveness in public health, safety, and environmental contexts. Her work on sustainable consumption explores the effects of environmental information, socially responsible consumption, and consumer behavior related to organic products and consumer cooperatives.
Dr. Albouy's publication record shows a consistent trajectory in consumer behavior research, with recent work focusing on consumer cooperatives (particularly food co-ops), emotional advertising effectiveness across age groups, and generational approaches to market segmentation. Her research employs both quantitative and qualitative methodologies to explore the complex relationships between emotions, cognition, and consumer behavior in social and nonprofit contexts.
She teaches across multiple domains including Market Research, Strategic Marketing, Operational Marketing, Nonprofit Marketing, Consumer Psychology, and Research Methods in Social and Human Sciences. Her teaching integrates theoretical frameworks with practical applications in both commercial and social marketing contexts.
Her research on consumer cooperatives represents a significant contribution to understanding how consumers are evolving from passive recipients to active participants in governance structures, with food co-ops representing the most advanced form of consumer power in the 'consumer governmentality continuum.' This work has important implications for sustainable business models and consumer empowerment.
