Vlad Griskevicius

Vlad Griskevicius is the Associate Dean of Academic Innovation & Operations and the Carlson Family Foundation Chaired Professor of Marketing at the University of Minnesota's Carlson School of Management. He teaches courses such as The Power of Story and Persuasion and Influence Across Cultures, integrating evolutionary psychology with consumer behavior.

• PhD in Psychology from Arizona State University (2008)
• BA in Economics and Psychology from University of California, Santa Cruz (2001)

His research explores how ancestral motivations, early-life environments, and social influence shape decision-making in marketing, relationships, and sustainability. Key themes include life history theory, gender-based consumer behavior, and emotional regulation. Recent publications focus on stress adaptation, parental investment, and contextual influences on executive function.

He has received over 20 accolades, including the Outstanding Teacher Award and Best Article Award from the Journal of Consumer Research. His work bridges evolutionary psychology and marketing, with a particular emphasis on conspicuous consumption, ovulatory cycle effects, and environmental conservation.