معرفی
Dr. Jeaney Yip is a Lecturer in Marketing at the University of Sydney, serving as Undergraduate Coordinator for the Marketing discipline. She is affiliated with the International Centre for Research on Organisational Discourse Strategy and Change (ICRODSC) and the Sydney Southeast Asia Centre.
- Bachelor of Commerce (BCom), Griffith University
- Master of Marketing Management (MMarkMgt), Griffith University
- Graduate Certificate in Education Studies, University of Sydney
- PhD, University of Sydney
Her research examines interdisciplinary intersections of marketing, organizational discourse, and consumer culture through social constructionist and qualitative lenses. Key focus areas include:
- Discourse analysis of megachurch branding in Southeast Asia
- Religion-marketing interactions in global contexts
- Construction of beauty ideals in postcolonial societies
- Identity negotiation in faith-based organizations
- Consumer behavior in religious and cultural markets
- Neo-liberalism influences on megachurch practices
Her scholarly output reveals consistent exploration of discourse theory applied to religious commodification (2013-2024), beauty ideal construction (2015-2016, 2025), and transnational megachurch networks (2010-2024). Recent work extends to Indonesian keraton cultural branding (2025).
- Nominated, Business School Teaching Award (5 instances: 2014, 2015, 2016, 2019, 2020)
- Dean’s Citation for Excellence in Teaching (2018, 2019)
- Wayne Lonergan Outstanding Teaching Award (2014)
Dr. Yip supervises students through coursework (BUSS9406 Study Abroad, MKTG1001, MKTG3600) rather than formal research advising. She collaborates with scholars like Stephen Ainsworth and Charmaine Hoon, contributing to the Sydney Southeast Asia Centre and ICRODSC research clusters.
