معرفی
Dr. Jasper Teow is a Lecturer and Assistant Professor in Digital Marketing at RMIT University Vietnam's The Business School, serving as Course Coordinator for Digital Marketing. Previously, he held roles as Lecturer in Marketing at the National University of Singapore (NUS) Business School and Instructor at Singapore's Civil Service College. He earned a PhD in Marketing and a Post-doctoral Fellowship from NUS, specializing in Consumer Behaviour and Behavioural Science.
Research & Expertise: Focuses on consumer decision-making, technology adoption (especially AI), marketing strategy, and cross-cultural consumer behavior. Active in UN Sustainable Development Goals #9 (Industry, Innovation), #11 (Sustainable Cities), and #13 (Climate Action).
Industry Experience:
- Accenture (2010–2015): Consultant in Strategic Planning
- General Electric (2009–2010): Marketing/Strategy in Energy/Oil & Gas
Awards:
- AMA-Sheth Doctoral Symposium Fellowship Nomination
- NUS President’s Graduate Fellowship
Teaching & Supervision: Open to mentoring Masters/PhD students in Digital Marketing and Consumer Behaviour. Available for collaborative industry projects and media engagements.
