معرفی
James Oakley is a Professor of Marketing at Lewis University's College of Business, teaching graduate and undergraduate courses including Marketing Strategy, International Marketing, and Marketing Research. With over two decades of academic and professional experience, he previously worked at Purdue University, University of North Carolina, Montana State University, and University of California-San Diego, and held industry roles at US Bancorp and Capital One.
- Ph.D., Northwestern University (2002)
- M.S., Purdue University (1995)
His research focuses on marketing strategy, branding, and organizational culture's impact on customer relationships. Publications span pharmaceutical industry regulation, brand authenticity metrics, and hierarchical modeling applications in marketing analytics. He has served as reviewer for over 20 academic journals and led the Association for Marketing & Health Care Research.
Research trends show consistent emphasis on health policy intersections with marketing, statistical modeling advancements, and organizational behavior impacts on consumer outcomes. His work has generated over two dozen journal/conference publications and media appearances including NPR in 2013.
Scientific Awards:
- JSR Best Article Awards (2005)
Dr. Oakley's professional background bridges Fortune 500 product development and academic research, with domestic and international teaching experience across Germany, Taiwan, Hong Kong, France, and New Zealand. He contributes to curriculum development through Design Thinking and Global Marketing courses.
