معرفی
Professor Dana Siller is a faculty member in the Department of Communication at George Mason University. He holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Sociology from Brooklyn College. With over two decades of experience, he combines academic expertise with extensive professional practice in advertising, branding, and corporate communications.
Education:
- Northwestern University: MS in Integrated Marketing Communications
- Brooklyn College: BA in Sociology
Research & Expertise: Focuses on brand experience design, data-driven marketing campaigns, and strategic communication. Specializes in creating authentic brand narratives through humor, emotion, and personalized customer journeys. Expertise spans public relations, crisis management, and digital advertising.
Awards:
- EAT Award (TV Advertising)
- EAR Awards (Radio Advertising)
- Addy Awards
- Clio Award (Best Food Print Ad)
Teaching & Affiliations: Teaches courses like Public Relations Campaigns and Digital Advertising. Leads initiatives at the GMU Communication Center and collaborates with research hubs like the CHARM Lab. Serves as a former Chief Communications Officer with corporate PR experience.
