Greg Steinberger

Greg Steinberger serves as a Lecturer at California Polytechnic State University, leveraging over 30 years of multifaceted business experience spanning entrepreneurial ventures, corporate leadership, and military service. He founded Doc Burnstein's Ice Cream Lab in 2003, transforming it into an iconic regional brand and publicly-owned Benefit Corporation through innovative marketing and brand development strategies.

His professional expertise bridges theoretical business education with real-world application, emphasizing practical skill development for students. Key research and teaching domains include:

• Strategic business leadership across organizational scales from startups to Fortune 500 enterprises
• Integrated brand identity creation and market positioning systems
• Human resource management frameworks for dynamic corporate environments
• Entrepreneurial marketing tactics in competitive consumer markets
• Socially responsible business models through Benefit Corporation structures