Greg Coticchia

Greg Coticchia is an Adjunct Professor at the University of Pittsburgh's Katz School of Business, where he teaches B2B marketing. He is a seasoned entrepreneur, CEO, and business leader with over 30 years of experience in technology, digital therapeutics, and product management.

Educational background includes:

• Industrial Engineering Degree from University of Pittsburgh
• MBA from University of Pittsburgh
• Certificate in Entrepreneurial Management from Carnegie Mellon University
• Professional Coaching Certificate from Duquesne University

Research & Professional Focus: Entrepreneurial ventures, product management innovation, nurse burnout solutions in healthcare technology, and business leadership strategies. His work spans startups, billion-dollar enterprises, and academic program development.

Scientific Awards & Recognition:

• Three-time Ernst and Young Entrepreneur of the Year finalist
• Three-time Tech 50 CEO of the Year finalist
• Distinguished Graduate from Katz School of Business (2006) and Swanson School of Engineering (2023)

Teaching & Leadership: Currently teaches B2B marketing at Pitt's Katz School. Previously founded Carnegie Mellon's Master's Program in Product Management (MSPM), the world's first product management degree.