معرفی
Jae-eun Namkoong is an Associate Professor of Marketing at the College of Business, University of Nevada, Reno. Her research focuses on consumer behavior, cultural psychology, and marketing strategy with a particular emphasis on causal uncertainty, abstract thinking, and social media analysis. She holds a faculty position in the Department of Marketing and is affiliated with the College of Business' academic community. Her work explores cross-cultural influences on consumer decisions, the psychological mechanisms behind materialism and gratitude, and the role of social media in shaping consumer perceptions.
Her research interests include understanding how cultural contexts influence regret experiences, the interplay between entitlement and materialism, and the application of abstract thinking to reduce uncertainty in consumer judgments. Notable studies examine racial bias representation on Instagram, the impact of collectivism on trust in user-generated content, and the role of divine intervention perceptions in consumer-firm relationships.
In pedagogy, she contributed to developing modular teaching materials through Org-Coursepack (2019). Though no awards or grants are explicitly listed, her prolific publication record (over 20 articles since 2008) demonstrates sustained academic engagement. She advises no listed students but maintains active research collaborations reflected in her cross-disciplinary publications spanning marketing, psychology, and cognitive science.
