Jae-Eun Oh

Jae-Eun Oh is Associate Professor and Programme Leader of the BA (Hons) in Digital Media at The Hong Kong Polytechnic University School of Design. She holds a Ph.D. in Animation from Sejong University and an MFA from UCLA, with expertise spanning animation storytelling, nostalgic media, and theme park studies.

• Current Role: Associate Professor, School of Design, PolyU
• Education: Ph.D. (Sejong), MFA (UCLA), BFA (unspecified)

Her research explores animation nostalgia and its application in theme park attractions, focusing on emotional engagement through transmedia storytelling. She also investigates studio/project-based learning frameworks for enhancing student motivation and creativity in digital media education.

Recent publications examine AI in animation, Edu-Metaverse design, and cultural identity in animated films, reflecting interdisciplinary connections between media studies, technology, and tourism. She has received the School Excellence Award 2020/21 for her pedagogical contributions.

• 2021-2023: Authored studies on nostalgic animation, theme parks, and flipped classrooms
• 2024: Investigated metaverse applications in higher education
• 2025: Explored AI's role in emotional engagement