معرفی
Dr Jacky Mo serves as a Lecturer in the School of Information Systems & Technology Management at the University of New South Wales, Australia. His academic journey includes completing a PhD in Marketing with specialization in Marketing and Data Analytics at UNSW, following an MPhil in Marketing from the same institution and a BA in Management from Sichuan Normal University.
Mo's research expertise spans both conventional analytical methods including regression-based structural equation modeling and hierarchical linear modeling, and modern big-data analytics techniques such as text mining and artificial intelligence applications. His primary research focus examines behavioral decision making within business-to-business and business-to-consumer contexts, particularly in marketing distribution channels and online brand communities.
His scholarly contributions have appeared in prestigious peer-reviewed journals including Industrial Marketing Management and European Journal of Marketing. Mo has successfully secured research funding, most notably the Health@Business and UNSW Medicine Collaboration Seed Funds Grant ($14,500) for 2020-2021.
- PhD Placement Scholarship for Research Excellence (2017)
As an educator, Mo actively contributes to program and course development in Business Analytics, teaching multiple courses at both undergraduate and postgraduate levels including INFS3603 Introduction to Business Analytics, INFS3873 Business Analytics Methods, INFS5700 Introduction to Business Analytics, and INFS5720 Business Analytics Methods. His research profile indicates significant contributions across various publication formats with 1 book chapter, 5 journal articles, 4 conference papers, 1 edited conference proceedings, and 2 conference abstracts.
