معرفی
Jun Hwa (Jacky) Cheah is an Associate Professor in Marketing at the Norwich Business School, University of East Anglia (UEA), a position he has held since February 2023. Before joining UEA, he served as a Senior Lecturer at Universiti Putra Malaysia and Universiti Teknologi Malaysia in Malaysia. He holds a PhD in Business Economics and an MBA in International Business from Universiti Putra Malaysia, along with a Bachelor of Management in Marketing from Universiti Malaysia Terengganu.
His research focuses on digital marketing, technology marketing, consumer behavior, data analytics, and statistical modeling. He has published extensively in top journals such as the Journal of Business Research, European Journal of Marketing, and Psychology & Marketing. He currently serves as a Guest Editor, Associate Editor, and Editorial Board member for multiple academic journals.
Dr. Cheah has received several accolades, including the Emerald Young Researcher Award (2021) and a Young Researcher Award from his former university. He has supervised PhD students, one of whom successfully completed their doctoral program. He is actively engaged in PhD supervision and collaborative research, with a strong emphasis on advancing quantitative methodologies and addressing contemporary marketing challenges.
