Ivo Iv. Velinov

Ivo Iv. Velinov is an Assistant Professor at New Bulgarian University (NBU) in the Department of Economics. His academic work bridges cultural studies and economics, with a particular focus on cultural economy, cultural heritage, and luxury branding. His research employs semiotic approaches to analyze cultural phenomena within economic contexts.

Dr. Velinov's educational background includes:

• Doctorate in Philosophy (2012) focusing on Philosophy of Culture, Politics, Law and Economics
• Master's degree in UNESCO World Cultural Heritage (2004)
• Bachelor's degree in UNESCO Cultural Policy in Bulgaria (2003)
• Doctoral specialization at the University of Tartu, Estonia in cultural semiotics (2007-2008)

His research interests center on the intersection of culture and economics, particularly examining luxury branding through semiotic frameworks. Dr. Velinov has developed a distinctive approach that analyzes cultural phenomena as economic entities, with special attention to tourism, heritage, and luxury goods. His work explores how cultural symbols and meanings translate into economic value and consumer behavior, particularly in the luxury sector.

Dr. Velinov has received international recognition for his work, with research and publications spanning multiple countries including Estonia, Italy, Greece, Russia, Spain, and China. His most notable publication is the 2022 monograph "About Tourism: Five Tourist Walks in Cultural Economy and Heritage," which exemplifies his interdisciplinary approach.

Professional affiliations include:

• Forum UNESCO – University and Heritage Network (since 2008)
• ICOMOS Bulgaria (since 2005)

Dr. Velinov teaches courses including Introduction to Semiotics and has contributed to the academic community through numerous publications that bridge cultural theory and economic analysis. His work demonstrates a consistent commitment to understanding how cultural phenomena function within economic systems, with particular attention to the semiotic dimensions of value creation.