معرفی
Ivana Beveridge is an Adjunct Professor at the C. T. Bauer College of Business, University of Houston, where she contributes her extensive international marketing expertise. She holds a Ph.D. from Sorbonne University and an MBA from Warwick University, and has taught at institutions in France and various business schools in Paris. She currently teaches summer courses across Europe and remains actively engaged in marketing practice.
- Ph.D., Sorbonne University, France
- MBA, Warwick University, United Kingdom
Her research and academic interests focus on intercultural marketing and sustainable production and consumption. With a professional background spanning China, Abu Dhabi, and Houston, she has led award-winning campaigns for global clients including General Electric, Etihad Airways, and the Abu Dhabi Government. Her industry experience includes leadership roles at Hill+Knowlton Strategies, Edelman, and MIH Naspers Group.
She is the author of the textbook International Marketing: Theory and Practice (Routledge, 2021), which bridges academic theory with real-world applications. Her professional achievements include winning the Gold Excalibur Award for Best Integrated Marketing Communications Campaign from PRSA.
- Gold Excalibur Award, PRSA – Best Integrated Marketing Communications Campaign
Ivana advises on marketing strategy, brand and content management, and strategic communications. While no formal advisees are listed, her influence extends through her teaching and industry mentorship. She has no reported research grants in the provided text.
She is actively involved in global marketing education and practice, with no indication of lab affiliations or research teams in the current profile.
