Heather Boswell

Heather Boswell is a strategic communications and marketing leader with over 20 years of experience in brand management and integrated communications. Currently serving as Director of Marketing and Communications at Purdue Polytechnic Institute, she oversees strategic communications for five schools while pursuing a Doctorate in Education. Her academic roles include adjunct professor positions at Southern New Hampshire University, Aurora University, and Indiana Wesleyan University.

• MFA in Digital and Studio Art from Liberty University
• Bachelor of Science in Marketing from Indiana Wesleyan University

Research focuses on innovative branding strategies for educational institutions, strategic communications in higher education, and the role of digital marketing in student engagement. Recent publications highlight organizational communication frameworks applicable to educational marketing. Her award-winning campaigns (MarCom, Hermes, UCDA) demonstrate expertise in leveraging multimedia platforms for institutional visibility.

• MarCom Awards: Gold/Platinum for IWU Ambassador, Christmas Kindness, Possibilities, and Shine Brighter campaigns
• Hermes Awards: Gold for Social Media Referral and Platinum for Shine Brighter campaign
• UCDA Awards: Gold for IWU Centennial campaign

Boswell leads multidisciplinary teams in advancing Purdue Polytechnic's marketing objectives, with a career trajectory combining creative leadership and academic instruction. Her work bridges practical marketing execution with educational innovation, particularly emphasizing digital transformation in institutional branding.