Ivan Palko, MSc

I. (Ivan) Palko, MSc is a Junior Lecturer at the Department of Marketing, Faculty of Economics and Business at the University of Groningen. His responsibilities include teaching tutorial groups and supervising bachelor and pre-master students in thesis/research papers. He holds the University Teaching Qualification (Basiskwalificatie Onderwijs) since May 2023.

Teaching Focus:
Involved in courses such as Research Skills for Pre-MSc, Marketing Research Methods, Strategic Marketing, Digital Marketing Analytics, and Business Research and Consulting.

Research and Supervision:
Specializes in supervising topics like Influencer Marketing, Cause-Related Marketing, Brand Communication, Consumer Responses to Global vs. Local Brands, and AI in Advertising. His expertise spans Market Research, Social Media Marketing, and Data Analysis (SPSS).

Grants and Awards:
No specific grants mentioned. Holds the University Teaching Qualification (2023).