Bianca Harms

Bianca Harms is a Professor in Transformational Media at the Academy for Communication and Creative Business (NHL Stenden University of Applied Sciences). Her research examines how content and media can drive organizational transformation, social impact, and sustainable development. She received her PhD from the University of Groningen in 2021 and holds an MSc in Marketing Management from the same institution.

• Current role: Professor at NHL Stenden
• PhD: University of Groningen (2021)
• MSc: University of Groningen (Marketing Management)
• Industry experience: Marketing manager/consultant at Sony Music

Research Focus
Bianca’s work bridges academic and industry needs, emphasizing:

• Content-driven behavioral change
• Sustainable brand communication
• Digital advertising effectiveness
• Media literacy and consumer protection
• Impact of influencer marketing
• Development of educational programs

Academic Contributions
She pioneered NHL Stenden’s Master’s program in Content & Media Strategy (MCMS), which became the largest master's program at the university. Her publications focus on media psychology, advertising ethics, and digital marketing strategies.