Hans Jacob de Gier

Hans Jacob de Gier is a Senior Lecturer and teacher-researcher at the Transformational Media chair of NHL Stenden University of Applied Sciences since 2022. His work focuses on how media concepts can positively influence recipient behavior, particularly through tools for identifying target group insights to shape impactful media strategies. He teaches in the Content and Media Strategy master's program since 2018 after a career as an innovation marketer in the media industry where he led organizational change projects.

• Email: hans.jacob.de.gier@nhlstenden.com

His research aligns with contemporary concerns about organizational responsibility for societal impact, emphasizing practical applications in media strategy development. He operates within the broader context of NHL Stenden's internationalization efforts, including their RUN-EU collaborations.