Joris Galama

Joris Galama is a Lecturer-Researcher at NHL Stenden University of Applied Sciences since August 2021, affiliated with the Professorship Transformational Media. His work focuses on behavioral change strategies for sustainability, particularly in food choices and second-hand consumption.

• MSc in Consumer Sciences, Wageningen University

Research interests include:

• Advertising effects on unsustainable consumer behavior
• Countercampaigns as behavioral interventions
• Context-dependent self-regulation of consumption
• Health-sustainability intersections

Recent publications analyze contextual influences on dietary choices and behavioral interventions. He is currently pursuing a PhD at the University of Amsterdam (since February 2023) titled “Resisting Unsustainable Temptations: Are Countercampaigns Effective in Cancelling Out the Effects of Advertising?”