Isabelle ASSASSI

Isabelle ASSASSI is a Professor in the Department of Marketing at TBS Education. She holds a full-time academic position and can be reached at i.assassi@tbs-education.fr. Her research focuses on marketing strategy and consumer behavior, with applications to brand management and digital marketing trends.

While specific publications are not detailed in the provided text, her expertise aligns with market research and contemporary business challenges. No awards or grants are explicitly mentioned, but her profile highlights access to publications and expertise sections on external platforms like ResearchGate and LinkedIn. She does not currently list advisees or laboratory affiliations in the available data.