معرفی
Isabella Bunosso is a Doctoral Candidate and Teaching and Research Associate in the Department of Marketing & Logistics at Fisher College of Business, The Ohio State University. Her research examines consumer responses to corporate sociopolitical engagement, AI, sustainability innovations, and the impact of value systems (e.g., political ideology, materialism) on decision-making.
Education
- Master of Business Administration (Marketing), Fisher College of Business, The Ohio State University
- Bachelor of Business Administration (Marketing), Parker College of Business, Georgia Southern University
Research Focus
Her work investigates psychological and behavioral dynamics in consumer-marketer interactions, emphasizing technological disruptions and ethical consumption. She explores how political ideology, environmental values, and materialism shape purchasing behaviors and brand perceptions.
Industry Experience
Prior to academia, she executed consumer marketing campaigns for Urban Outfitters, Princess Polly, Mejuri, and White Claw.
Teaching
She instructs BUSML 4201 (Consumer Behavior), achieving a 4.92/5.0 SEI rating (university average: 4.42). The course analyzes consumer psychology and its application to marketing strategy.
