Isaac M. Lipkus

Isaac M. Lipkus is a Professor at Duke University's School of Nursing and Department of Community Medicine, and Director of the Risk Communication Laboratory. His work bridges nursing, community medicine, and social psychology through advanced research methodologies.

• PhD in Social Psychology, University of North Carolina-Chapel Hill
• MA in Social Psychology, University of North Carolina-Chapel Hill
• BS in Psychology, University of California-San Diego

Dr. Lipkus specializes in risk communication strategies, particularly in cancer prevention and health behavior modification. His research emphasizes:

• Impact of risk perceptions on precautionary behaviors
• Application of social cognitive models to smoking cessation and dietary/exercise changes
• Improving cancer screening participation and treatment decision-making
• Role of dispositional/attitudinal factors in coping with negative life events
• Genetic feedback influences on health-related choices

He leads the Risk Communication Laboratory and contributes to multiple academic programs:

• Master of Science in Nursing Program
• PhD in Nursing Program
• Doctor of Nursing Practice Program