Iris Hagemans

Iris Hagemans is a Lecturer/Researcher at the Faculty of Business and Economics (FBE), focusing on Emerging Technology for Business and Digital Commerce. Her research explores the intersection of tourism, urban development, and consumption spaces through empirical studies in Amsterdam.

Research Interests:

• Touristification processes in urban environments
• Migration and entrepreneurship in marginalized urban areas
• Retail capitalism's impact on hospitality businesses
• Microgeographic responses to tourism gentrification

Recent research outputs (2019-2024) demonstrate her focus on Amsterdam's retail and tourism dynamics, including frame resonance theories in policy resistance and normative order management in consumption spaces. Collaborations with Spierings, Weltevreden, and Hooimeijer dominate her work, which has been cited in multiple academic platforms.