Irini Rigopoulou

Irini Rigopoulou is an Associate Professor in the Department of Product and Systems Design Engineering at the University of the Aegean. She also holds a faculty position at Athens University of Economics and Business, focusing on marketing theory and practice.

Her research spans marketing, brand management, and consumer behavior, with particular emphasis on destination branding, technology acceptance models, and service quality. She teaches courses in Marketing, Consumer Behaviour, Brand Building, and Service/Product Design.

• Email: irigop@aegean.gr
• Office: Old 1st Gymnasio Building, office Α.1.x.x.
• Postal Address: Konstantinoupoleos 2, Ermoupolis, Syros, TK 84100

Her academic work explores trends in consumer-employee dynamics, virtual retail environments, and strategic brand elements. She has published in areas such as tourism experiences, employer branding, and sensory marketing.