Inigo Arroniz

Inigo Arroniz serves as an Assistant Professor of Business at Randolph-Macon College, teaching Marketing Strategy, Consumer Behavior, Market Research, and Digital Marketing. Previously, he held positions at the University of Cincinnati and as a research fellow at Northwestern University's Kellogg School of Management.

His educational background includes:

• PhD in Marketing, University of Central Florida, 2007
• BA in Economics and Business Administration, Universidad Publica de Navarra, Spain, 1997

Dr. Arroniz's research centers on marketing innovation, branding, and customer relationship management, with specific expertise in innovation measurement, brand extensions, and advanced statistical methods including structural equation modeling. His work appears in journals such as MIT-Sloan Management Review and the International Journal of Research in Marketing.

Analysis of his publications (2003-2016) reveals consistent focus on retail consumer behavior, business model innovation, and quantitative marketing methodologies, particularly examining SME service perception, salesforce trade-offs, and multidimensional innovation frameworks.

His recognition includes:

• Best Track Paper, SEINFORMS (October 7, 2023)

Dr. Arroniz teaches extensive business coursework including Principles of Marketing, Marketing Strategy, and Consumer Behavior across multiple course iterations. While student advising details are not specified, his publication record demonstrates active research engagement.

No laboratory or research team affiliations are documented in available materials.