معرفی
Dr Inci Toral is an Associate Professor in the Department of Marketing at the Birmingham Business School, University of Birmingham. She holds a PhD in Marketing and Management and has developed innovative marketing and management courses since 2012. Her teaching spans undergraduate and postgraduate levels, including courses such as Event Management (UK and Singapore) and Services and Retail Strategy (UK and Dubai).
Her educational background includes:
- PhD in Marketing and Management (2012)
- MSc in Information Technologies Management (2008)
- BA in Management (1990)
- Senior Fellow of the Higher Education Academy, UK (2019)
- Associate Fellow of the Higher Education Academy (2013)
Dr Toral's research focuses on digital marketing, retailing, strategic marketing, social media marketing, B2B marketing, and blended learning pedagogy. She explores digital services, responsible marketing education, and creativity in marketing education. Her work combines academic rigor with practical application, drawing from her prior experience as a senior manager in retail banking and project management in technology and banking sectors.
Her recent publications highlight trends in digital consumption, smart home adoption, retail atmospherics, and responsible marketing education. These works reflect a strong emphasis on consumer behavior in digital environments, ethical marketing practices, and pedagogical innovation in higher education.
She holds leadership roles including Education Lead for the Department, Programme Directorship, and Academic Integrity Officer, contributing to curriculum design, staff mentoring, and academic operations.
Dr Toral has not been mentioned as receiving specific scientific awards in the provided text.
She advises on course development and academic integrity but no named students are listed as her advisees. She is actively involved in research and teaching with no indication of retirement or part-time status.
