معرفی
Iftakar Haji is a Lecturer in Marketing at Aston Business School, part of the College of Business and Social Sciences at Aston University. She holds a PhD in Marketing Management (2014) and has been with Aston since 2014, previously serving as a Research Associate at Loughborough University. Her research focuses on consumer behavior, retail management, and brand strategy with a strong emphasis on practical implications for businesses. She has presented globally at conferences like the European Association for Education and Research in Commercial Distribution and the Academy of Marketing.
- Education:
- PhD in Marketing Management, Aston University (2014)
- MSc in Marketing Management, Aston University (2008)
- BSc in Business Administration and Human Psychology, Aston University (2008)
- Professional Roles:
- Programme Director, Aston Foundation Business (2019–present)
- Guest Lecturer at Universidad de Oviedo and Anglia Ruskin University
Her work bridges academic research and industry application, notably through an ESRC-funded project on consumer experiences in town centers. Recent publications explore interdisciplinary education strategies and AI adoption challenges in higher education. She received the 'Most inspiring lecturer 2020' award for her teaching excellence.
Advising and mentoring include supervising PhD/MBA projects and fostering academic development through fellowships. She actively collaborates with industry partners like Rima Tadmory and Ecoway Technology, emphasizing data privacy and retail innovation.
