معرفی
Dr. Doaa Shohaieb is a Teaching Fellow in Marketing at Aston Business School (Aston University), part of the College of Business and Social Sciences. She specializes in Marketing Psychology, Marketing Strategies, and Tourism Marketing. Her research bridges marketing, tourism, and business history, with a focus on crisis management in tourism sectors. She holds a PhD in Management from the University of York (2018) and a PG Cert in Higher Education (2022).
Education:
- PhD in Management (Marketing), University of York, 2018
- PG Cert in Higher Education, University of Portsmouth, 2022
- Postgraduate Studies in Management, Menoufia University, 2007
- BSc (Hons) in Management, Menoufia University, 2006
Research Interests: Dr. Shohaieb’s work explores consumer behavior, marketing strategies in crises, and the integration of AI in education. Her recent studies include corporate governance, ESG initiatives, and online learning challenges for mature students. She co-founded the Nations of York Collective to promote community cohesion and actively organizes the global Marketing Research Camp at Aston University.
Awards:
- Fellowship in the Higher Education Association (FHEA), 2022
Advising & Grants: External examiner at Coventry University, London Metropolitan University, and the University of Hertfordshire. She has secured research funding and presented at international conferences.
Labs/Teams: Organizes the Marketing Research Camp, a global academic platform, and co-founded the Nations of York Collective.
