Hyunji Lim

Hyunji Dana Lim is an Adjunct Professor in the Department of Communication at the University of Wisconsin-Parkside. Her research specializes in reputation management, crisis communication, and public diplomacy, particularly concerning national reputation contexts.

Research Focus: She investigates how organizations manage reputational crises through strategic communication frameworks and analyzes public diplomacy in digital environments. Her work bridges theoretical models with practical applications in social media management and internal communications during emergencies.

Publications: She contributes to journals including the Journal of Contingencies and Crisis Management and Public Relations Review, and authored a chapter in Routledge's 'Internal Communication and Employee Engagement'.

Teaching: She teaches Concept and Practices of Public Relations, International Public Relations, and Crisis Communication Management.