معرفی
Dr. Hung Dao is a Lecturer in Marketing and behavioral researcher at the University of Leeds' Faculty of Business. His research focuses on consumer responses to emerging technologies and fostering innovation. He coordinates modules such as Consumer Insight Research (ULMS894), International Marketing (MKIB356), and Independent Study Module (MKIB334). His work has been published in top journals including the Journal of Product Innovation Management and Journal of Interactive Marketing.
Research interests include how consumers engage with novel technologies, mechanisms for enhancing innovation adoption, and experimental methodologies. Recent studies explore feedback's impact on idea management systems and postpurchase word-of-mouth dynamics. His work bridges marketing strategy, technology adoption, and consumer psychology.
Dr. Dao has received accolades including the 2023 QUIS18 Best Paper Award and the 2021 Tom Lupton Prize for doctoral research excellence. He actively contributes to the academic community as a reviewer for Psychology and Marketing.
In teaching, he emphasizes applied learning through modules focusing on consumer insights and global marketing strategies. His research advising focuses on attracting PhD candidates with expertise in consumer behavior or experimental design frameworks.
