معرفی
Hormoz Ahmadi is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University. Previously, he held senior roles at Australian Catholic University, including Head of Marketing and Associate Deputy Head of School. He teaches Design Thinking, Innovation Management, New Ventures Development, and Business-to-Business Marketing. His research explores entrepreneurial marketing dynamics in start-ups, particularly customer-firm relationships and innovation processes.
Research Focus: Ahmadi's work centers on how new ventures leverage marketing-technology capabilities, with recent studies examining emotional drivers of sustainable consumption (e.g., tourism food waste reduction) and digital engagement mechanisms (e.g., livestream commerce). His multi-method approaches reveal psychological underpinnings of consumer decisions in evolving market contexts.
Industry Background: Brings 10 years of industry experience as an entrepreneur and marketing manager in telecommunications, informing his applied research on technology commercialization and B2B innovation processes.
