معرفی
Dr. Michel Ballings is an Associate Professor and James and Joanne Ford Faculty Research Fellow at the University of Tennessee's Haslam College of Business, where he directs the JTV Center Intelligence Lab. His research develops machine learning systems for business outcomes using large-scale social and marketing data.
Core research areas:
- Predictive modeling for entertainment and retail
- Social media analytics and digital engagement
- Recommender systems in financial services
- Emotion analytics in commerce
Recent publications demonstrate applications in livestream retail analytics, movie success prediction, and B2B customer acquisition. His industry collaborations include Amazon's Visiting Academics program.
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