Stanislav Stakhovych

Stanislav Stakhovych is a Senior Lecturer in the Department of Marketing at Monash University's Faculty of Business and Economics. With a PhD from University of Groningen (2010), he specializes in quantitative marketing methodologies and strategic consumer behavior analysis.

• Current academic affiliation: Senior Lecturer at Monash University
• Education: PhD in Marketing (University of Groningen, 2010)

His research focuses span marketing models building, Bayesian econometrics, and spatial modeling, with applications in customer retention, churn prediction, and e-commerce analytics. Recent work examines online retail dynamics, complaint recovery frameworks, and personalized incentive effectiveness.

Key research trends include:

• Application of Bayesian methods to marketing problems
• Development of customer base analysis techniques
• Integration of geospatial modeling in marketing strategy
• Mobile marketing analytics
• Predictive modeling for B2B customer retention