Holly Wilcockson

Dr Holly Wilcockson is a Research Associate at the Centre for Behavioural Science and Applied Psychology (CeBSAP) within Sheffield Hallam University. Her work applies behavioural science theory to explore factors influencing health-related behaviours and design interventions in real-world contexts, focusing on fertility, perinatal health, and parenting.

Her educational background includes:

• BSc in Psychology (First Class Honours) from the University of Leicester (2007)
• MSc in Cognitive & Clinical Neuroscience (specialising in Neuropsychology) from Maastricht University (2013)
• PhD in 'Mindful Future Thinking' from Swansea University (2020)

Dr Wilcockson's research centers on health psychology and behavioural science, with specific expertise in fertility, perinatal health and wellbeing for mothers and fathers, and parenting dynamics. She investigates critical public health issues including vaccine hesitancy, engagement with family support services, and health behaviours during the COVID-19 pandemic. Her current work develops interventions for underserved populations, such as families with English as a second language, and explores self-compassion in infertility contexts.

Analysis of her 12 publications (2020-2023) reveals consistent application of behavioural science to urgent health challenges, particularly vaccine uptake and family services engagement. Collaborating with entities like the Department for Education and Public Health Wales, she employs mixed-methods approaches including surveys, literature reviews, and co-produced interventions targeting NHS staff and marginalized communities.

Scientific Awards: None listed in the provided information.

Advising and Grants: As an Early Career Researcher, Dr Wilcockson does not list PhD or Master's students. No grant funding details appear in the profile.

Labs and Teams: She is a core member of CeBSAP at Sheffield Hallam University, contributing to projects addressing behavioural aspects of health and wellbeing through interdisciplinary collaboration.