معرفی
Associate Professor Hengyun (Neil) Li is affiliated with The Hong Kong Polytechnic University in Hong Kong SAR, China. This fellowship focuses on the intersection of generative AI and hospitality management, conducted in collaboration with Dr. Hongbo (Daisy) Liu from Surrey Hospitality and Tourism Management.
Research Interests:
- Exploring the impact of generative AI on hotel marketing
- Human experience in emerging technology adoption
- Employee productivity and quality assessment
- Job satisfaction and self-efficacy in automation contexts
Methodology: Combines in-depth interviews and scenario-based experiments to evaluate generative AI's effects on hospitality marketing employees.
Outcomes: Includes plans for an international hybrid seminar on generative AI applications in tourism and hospitality.
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