معرفی
Prof. Dr. Helmar Baum is a Professor of Media Management at Mediadesign University (mdh) since 2007, leading the Media Management department. He holds a PhD from Freie Universität Berlin (2003) on film selection decision parameters. As a film producer, he has produced seven feature films and multiple short films through Valerian Film GmbH, collaborating with studios like Warner Bros. and ProSiebenSat1. His teaching areas include Media Management, Financial Management, Marketing, and Digital Media Production. His research focuses on media economics, TV project management, and communication strategies. He co-authored key publications like the 2014 and 2013 Jahrbuch Medienmanagement, and explores scripted TV formats' sustainability. Active in academic governance as a member of the academic senate.
Education: Dual degree in Business Administration (HWR Berlin) and Philosophy (TU Berlin), followed by a PhD at Freie Universität Berlin. Professional experience spans film production and academic leadership. His interdisciplinary approach bridges media theory and industry practice.
