معرفی
Helen Roby is an Assistant Professor at Coventry University’s Research Centre for Business in Society. She holds a Doctorate from The Open University (2010) and has expertise in sustainable behavior change, particularly leveraging community engagement and technological interventions. Her work focuses on reducing environmental impact through individual and community-level actions within smart cities.
Educations:
- Doctorate, Using Innovation and Business Models to Analyse the Organisational Embedding of Travel Plans, Open University (2006–2009)
- BSc Hons 1st Class (Open), Open University (1988–2005)
- Postgraduate Diploma in Design and Innovation, Open University (1999–2002)
Research Interests: Behavior change communication, community-driven sustainability, smart city technologies, and novel data collection methods. She emphasizes small-scale, cumulative changes to address environmental challenges.
Recent Research Trends: Her work bridges policy and practice in areas like low-carbon transport, community energy systems, and demand-side energy management. Collaborations with Innovate UK and EIT KIC Raw Materials highlight applied sustainability solutions.
Awards:
- 2020 British Academy of Management Best Development Paper Award
Advising & Grants: Led the Inclusive Supply Chain work package at The Open University and contributed to projects like the CAPE energy platform. Academic lead for Coventry University’s REF impact cases, coordinating evidence for societal impact submissions.
Labs/Teams: Active within the Research Centre for Business in Society and collaborates with Open University researchers through her Visiting Research Fellow role (2017–2020).
