معرفی
Helen Pugh is a Teaching Fellow in Marketing at the Aston Business School, part of the College of Business and Social Sciences at Aston University. She specializes in teaching modules such as Marketing Communications, Digital Marketing, and Integrated Communications and Digital Strategy at both undergraduate and postgraduate levels. Her research focuses on digital marketing strategies, social media influence, and the impact of social commerce on brand perception.
Education Background:
- PhD (in progress): The impact of social commerce on brand perception, Aston University (2024–present)
- MA in Advertising Strategy & Planning, Falmouth University (2016–2019)
- BA in History & Politics, Swansea University (2004–2007)
- PG Cert in Higher Education (PGCHE), Aston University (2022)
Research Interests:
Dr. Pugh explores how digital tools reshape marketing practices, particularly in social media and social commerce contexts. Her work analyzes brand perception dynamics in online environments and the integration of digital strategies for cohesive communication campaigns.
Teaching & Professional Roles:
She currently leads modules like BM1117 (Marketing Communications), BM2280 (Digital Marketing), and BMM606 (Integrated Communications and Digital Strategy). She also serves as a Guest Lecturer at Falmouth University.
