Heiko Seif

Prof. Dr. Heiko Seif is a Professor of International Management and Academic Director of the Master Sports Business and Communication program at Munich Business School. He also serves as Vice Dean for Research. His academic career includes teaching at German universities and extensive consulting in automotive and aircraft sectors. He founded CNX Consulting Partners and currently works as a Senior Manager in IT Management at UNITY AG. He holds a doctorate from the Universities of Stuttgart and Bratislava, focusing on Eastern European companies' internationalization during economic transition.

His research emphasizes innovation, Industry 4.0, entrepreneurship, and sustainable management. Key areas include market entry strategies, technology management, and the digital transformation of industries. He has led initiatives like the TOP business administration program at Ludwig Maximilian University of Munich and co-organized events such as the Workshop on e-Business (WeB 2019) and Hackathon Predictive Maintenance.

Publications span topics like autonomous driving challenges, Industry 4.0 business models, and market entry strategies for Japan. His work bridges academic research with practical business applications, particularly in high-tech and industrial sectors.