Anton Meyer

Anton Meyer serves as Full Professor of Business Administration and Marketing at the Ludwig Maximilian University of Munich (LMU), where he leads the Institute for Marketing within the School of Management. His distinguished academic career spans several decades with significant contributions to marketing theory and practice.

• Position: Full Professor of Business Administration and Marketing
• Institution: Ludwig Maximilian University of Munich
• Department: Department of Business Administration
• Institute: Institute for Marketing
• Location: Ludwigstraße 28, 80539 Munich, Germany

Professor Meyer's research focuses on market-oriented management, integrated marketing, market research, strategic marketing, customer orientation, brand management, service marketing, and trade and financial marketing. His work emphasizes practical applications of marketing theory, particularly in service industries and customer relationship management. He has developed influential frameworks for understanding customer satisfaction, service quality, and strategic marketing implementation.

His publication record demonstrates consistent scholarly output across multiple formats including books, book chapters, and journal articles. Meyer's research shows particular strength in service marketing, customer orientation, and strategic implementation. His work on the German Customer Barometer has provided valuable benchmarking data for service quality across multiple industries.

Professor Meyer has established himself as a leading authority in marketing through his extensive publication record and practical contributions to the field. His work bridges academic theory and business practice, making significant contributions to both scholarly understanding and practical marketing applications.