Hans H. Jung

Prof. Dr. Hans H. Jung is a Professor for International Marketing at Munich Business School (MBS) since 2012. He holds a doctorate from the University of Mannheim and has extensive experience in both academia and industry. Prior to joining MBS, he served as CEO of the Institute for Marketing at Mannheim University, a partner at ISUMA Consulting, and held managerial roles at Daimler AG and Nexolab GmbH. Since 2011, he has been a Senior Manager at UNITY AG, a management consulting firm. His research focuses on digital transformation, customer relationship management, and strategic foresight, with notable contributions to automotive industry strategy and blockchain applications in healthcare.

• Education: PhD in Business Administration from University of Mannheim (1997), completed apprenticeship as a banker.
• Professional Highlights: Consulted for premium car manufacturers, led projects on electro-mobility, and developed frameworks for digital business models in industries like agriculture and retail.

His work emphasizes leveraging AI and blockchain for ethical innovation in healthcare and marketing. Recent publications include analysis of ChatGPT in strategic foresight and decentralized consent management systems for clinical studies.

At MBS, he teaches international business courses and has advised on over 50 student theses, many of which led to industry applications. He actively collaborates with industry leaders, hosting guest lectures from BMW, Google, and HARMAN Europe to bridge academic and practical insights.