معرفی
Hatice Kizgin is an Associate Professor with expertise in Entrepreneurship, Technology, and Management. Her research focuses on consumer acculturation, digital marketing strategies, and AI applications in business contexts. She has contributed to over 36 peer-reviewed publications since 2011, addressing themes such as AI-driven CRM systems, ethnic minority consumption patterns, and the impact of social media on consumer behavior.
Her work bridges technology and consumer psychology, with recent studies exploring privacy concerns in AI interactions and the role of online identity in hospitality experiences. She actively contributes to academic discourse through editorial roles in journals like International Journal of Information Management and Journal of Consumer Behaviour.
Research trends in her articles emphasize AI's transformative role in business processes, the intersection of cultural identity and consumption, and the ethical implications of emerging technologies. Her publications frequently address global challenges related to sustainable development goals (SDGs), particularly in multicultural contexts.
While no specific grants or student advisement records are listed, her collaborative research network spans international institutions, reflecting her focus on cross-cultural and technological advancements in business and consumer studies.
