Hang-Yee Chan

Dr. Hang-Yee Chan is a Lecturer in Marketing at King’s Business School, King’s College London. He holds a PhD in Marketing (summa cum laude) from Erasmus University Rotterdam and a Master's in Cognitive Science from École Normale Supérieure, Paris. His research integrates neuroscience techniques (fMRI, EEG) with social media analytics to explore consumer behavior and decision-making.

Education:

• PhD in Marketing, Erasmus University Rotterdam (summa cum laude)
• MSc in Cognitive Science, École Normale Supérieure, Paris

Research Interests:

• Neuromarketing: Linking brain activity to consumer choices
• Social Neuroscience: How information spreads across cultures
• Climate Psychology: Behavioral interventions for climate action
• Brand Neuroscience: Mapping brand images in the brain

Key Projects:

• Lead investigator on 'Efficacy of climate messaging on social media' (British Academy, 2023–2025)
• Principal collaborator in the International Climate Psychology Collaboration (63-country study)

Publications: Over 14 peer-reviewed articles in top journals like PNAS, Journal of Marketing Research, and NeuroImage. Recent work focuses on neural predictors of information sharing and climate change interventions.

Labs/Teams: Part of King’s Business School Marketing group and collaborates with global networks in behavioral science.